95% of small businesses have an outdated website.
Outdated websites are common. That’s just how it is. The main reason for this is that websites need to be updated roughly every 5 years, sometimes sooner, especially with the ever changing market As website technology and design are evolving quickly, websites need regular redesigns and updates to keep them relevant and effective. If it’s been awhile since your website was designed, ask yourself these 8 questions to determine if your website is due for a redesign.
Does it Still Use Flash?
If your website is still using Flash, people probably aren’t able to get to your website. For one, iPads and iPhones don’t support Flash anymore. Second, search engines can’t read it, which means users have to install a plugin to view your content. And that’s just frustrating and will likely send people away.
Does it Rank Well on Search Engines?
If your website isn’t ranking well in search engines, it definitely needs an update. Even if your website looks great, it’s pointless if no one can find it. Just like website development evolves, search engine algorithms are always changing and looking for different criteria to rank sites on. SEO isn’t a one time thing. If you haven’t optimized your site in a while, it’s probably due for a new strategy to comply with the latest search engine algorithms.
Are You Getting Conversions?
If you are certain people are able to find your website, you should be seeing conversions. If you aren’t, you may not have enough conversion opportunities such as call to action buttons or easy-to-find contact information. Also look at how long visitors are staying on your site. If you have either high bounce rates or exit rates, you need to look at your analytics to discover the problem. If visitors aren’t staying on your site long enough to see your call to action buttons, it doesn’t matter how many you have on the page. You can learn how to pin down the cause of high bounce rates and exit rates in one of our latest blogs, Bounce Rate vs Exit Rate and How to Reduce Them.
Does it Look Outdated?
75% of people judge a business’s credibility by their website design.
If your website looks outdated, people are going to think your business is outdated too. Or worse, they’ll think you aren’t a legitimate business and not trust you. A proper website redesign would make sure your website looks clean, is easy to navigate, has readable fonts, and is consistent with color usage. And it will absolutely avoid distracting elements like pop-ups, gifs, and automated audio that will scare people away.
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Are Spelling and Grammar Correct?
You might be surprised to discover how many large companies have basic spelling or grammar mistakes on their website. We don’t have a number, but based on our experience, we can tell you it happens way more often than it should. While spelling and grammar are something that can be easily fixed without a website redesign, they are both something that need to be checked over when/if you do update your site.
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Is the Load Speed Slow?
47% of people expect a webpage to load within 2 seconds. 40% will abandon a website that exceeds a 3-second load time!
There are a number of factors that could be affecting your site’s load time––all of which can be solved with a website redesign. A slow loading speed will do more than just frustrate website visitors; it could potentially hurt your search engine ranking as well. If your website has a high bounce rate, search engines will end up lowering your rank.
Is it Mobile Friendly?
Over 20% of general searches and over 50% of local searches are performed on mobile devices.
If your site isn’t mobile responsive, you are missing out on a lot of business! A good website is all about having a pleasant user experience, and mobile friendliness plays a large role in that. If your site isn’t optimized for mobile, users will get frustrated and end up leaving your site. This also poses an SEO issue, as search engines will rank mobile friendly sites higher and vice versa.
Can People Find What They are Looking For?
One of the purposes of a website is to inform the visitor about everything they need to know to make a decision. People go to websites for answers. If they can’t get them from you, they’ll look elsewhere––likely from your competitors. The key to keeping them engaged with your website is to provide them with quality content that is useful and properly laid out in a sensible manner.
Did anything on this checklist pertain to your website? If so, feel free to contact me. My team of designers, writers, marketers, and SEO specialists know exactly what to do to help you out! Just tell us your website’s problem, and we’ll give you the solution to help your website get the right attention and start generating leads for your business.
*This includes affiliate links BUT I will never recommend anything I haven't tried myself. I wouldn't do you like that!!